The Trainer as Executive Coach

Executive coaching is a hot topic in management training. It sounds 'neat and cool' to be able to drop into gossip around the water cooler that you have such a coach. It makes the speaker seem important. It sounds (like Stella Artois lager) reassuringly expensive.

And the business management press is regularly urging all executives to get themselves a coach or be left behind as the 'next big thing' in performance improvement rolls past.

So what is executive coaching? How does executive coaching work from a coach's perspective? What makes a good executive coach? And how can trainers develop their skills in this area? Alison Carter provides the answers.