Mobilising People by Understanding Values

IES was asked by the NHS Institute for Innovation and Improvement to identify the messages that resonate with the deeply-held values of different segments of the NHS workforce. This was to help them understand how to frame the quality and cost messages in a way that would mobilise people to take action. An Appreciative Inquiry approach to this research was used, supported by a literature review on what is already known about the values of these groups.

Project details

Client	NHS Institute for Innovation & Improvement
Year	2010
IES contact	Annette Cox